November Discussion:
Pricing Genius by Alastair Dryburgh


Unlock the Secret to Earning What You're Worth in the Age of AI

Are you undervaluing your brilliance? Pricing Genius challenges the outdated rules of pricing and shows how creative professionals and consultants can thrive in a rapidly evolving AI-driven economy.

Whether you're an ingenious strategist, a consultant with years of expertise, or a creative innovator, this book provides a radical, proven framework to ensure you’re not just creating value—you’re capturing it.

In this provocative and practical guide, you’ll learn:

  • Why value-based pricing as you know it is incomplete— and how to fix it.
  • The 3 essential steps to capturing the true value of your work.
  • How AI is reshaping industries and why hourly billing is a dead end.
  • The secret to eliminating competition and becoming your client’s only choice.
  • Stories of professionals who dramatically increased their income by changing their pricing strategies.

Packed with paradigm-shifting insights and actionable strategies, Pricing Genius is your blueprint for setting prices that reflect the real value of your expertise. It’s time to stop justifying your worth and start commanding it.



Join the book club - It's Free

Alastair Dryburgh: Pricing Strategy Expert

Transforming Value-Based Pricing from Theory to Practice

Alastair Dryburgh is a pricing strategist who cracked the code on implementing value-based pricing after witnessing firsthand how marketing agencies helping pharmaceutical companies with billion-dollar launches were chronically undervalued. His breakthrough three-step methodology has enabled clients to achieve extraordinary results – including one digital agency that increased service fees from £5,000 to £46,000 and converted free work into £10,000/month retainers.

Distinguished Background:

  • Cambridge Mathematics graduate with 14 years as Finance Director across 6 organizations
  • Published author of two books (translated into 7 languages)
  • 8-year Management Today columnist and 3-year Forbes contributor
  • Taught behavioral economics to investment bankers
  • Presented at the French Ministry of Higher Education, Paris
  • International consultant operating in 15 countries and 4 languages

Unique Value Proposition: Where others stop at "demonstrate your value," Dryburgh delivers the complete roadmap – the critical steps 2 and 3 that make value-based pricing actually work in practice. His systematic approach transforms how professional services firms capture their true worth, moving beyond hourly rates to command fees that reflect genuine business impact.

What Is The Mastermind Book Club?

Each month, Ted Prodromou and Tom Ruwitch choose a business book that can transform how you approach challenges.

We meet live on Zoom on the fourth Thursday each month to discuss what we're reading.

Our next live meeting is this Thursday, September 25th at 2:30 p.m. ET / 11:30 a.m. PT.

There's no cost to join the Club and attend the meetings. You don't even need to read the book to benefit from the discussions.

But you do need to join the Club in advance to receive the Zoom link.

Join now at: MastermindBook.club

Then join us on the live call as we discuss this month's book.

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