Mastering Lead Activation: Expert Marketing Strategies with Csaba Borzasi
Join Ted Prodromou and marketing expert Csaba Borzási in this epic encore event.
Csaba shares his journey from a freelance copywriter to a lead activation and conversion strategist.
The main highlight of this session is Csaba’s deep dive into his book 'The Rapid Lead Activator' and the high-level email sequence designed to optimize lead engagement and conversions.
He explains the importance of setting expectations, building trust, and using nuanced psychological strategies to keep your email subscribers engaged.
Key takeaways include a five-part formula for email sequences, practical tips for improving open and reply rates, and ensuring your emails consistently land in the primary inbox.
Csaba also discusses common mistakes to avoid and provides tips on transitioning from email interactions to scheduled calls with potential clients.
Whether you're in info-products, coaching, or consultancy, Csaba's insights offer invaluable tactics to enhance your email marketing strategy.
00:00 Welcome and Introduction
00:20 Guest Background and Expertise
00:51 The Rapid Lead Activator Book
01:27 Email Marketing Strategy Overview
02:15 Email Sequence Performance Stats
03:50 The Importance of Replies
05:22 The Rapid Lead Activator Strategy
07:11 Building Trust with Your Audience
07:35 Email Frequency and Expectations
08:56 The Seven Keys to Success
11:51 Understanding Your Audience
16:49 Five-Part Welcome Email Formula
24:41 Conversation Starter Email
27:31 The Origin Story Email
28:44 The Importance of Relatable Characters in Storytelling
29:27 Crafting a Memorable Personal Story
30:06 Using Vulnerability to Build Trust
31:02 Email Marketing Techniques and Tools
31:46 The Power of Clear Beliefs in Marketing
33:24 Effective Call to Actions in Emails
34:31 Creating an Activation Sequence
37:00 Common Mistakes in Email Sequences
41:56 Engaging with Leads and Prospects
43:21 Interactive Learning and Real-Time Implementation
45:25 Q&A and Practical Advice
54:58 Final Thoughts and Resources
