What happens when one of the greatest copywriters of all time goes to jail for 10 months?
He writes letters.
Not just any letters.
Legendary ones.
This month in The Mastermind Book Club, we’re diving into The Boron Letters by Gary Halbert – a powerful mix of personal wisdom and timeless marketing principles written by a father to his son.
And guess what?
Bond Halbert, Gary’s son and the recipient of those famous letters, will be joining us live.
He’ll share:
✅ Personal stories from behind the scenes
✅ What his father really wanted him to learn
✅ How these lessons apply to today’s marketing and copywriting
Whether you’ve read the book once or ten times, this is your chance to connect the dots between life, legacy, and persuasion.
Don’t miss this one. It’s going to be part book club, part masterclass.
There is no charge for the book club, so register here.
Ted
